Free Schema Markup Generator (JSON-LD)
Build valid JSON-LD structured data for any page in a few clicks. Pick a schema type, fill in the fields, copy the code. No hand-coding, no syntax errors, no guessing which properties Google needs.
Select a schema type to get started
Select a schema type to get started
Free tool vs Plugin
| Feature | Web Tool | Schemafy Plugin |
|---|---|---|
| Generates valid JSON-LD | ✓ | ✓ |
| Manual copy & paste | ✓ | — |
| Automatic injection in WordPress | — | ✓ |
| Sync with posts/pages | — | ✓ |
| AI Generator by URL | — | ✓ |
| Bulk schema management | — | ✓ |
| Meta Tags & Open Graph | — | ✓ |
| Dynamic variables | — | ✓ |
| Priority support | — | ✓ |
Most schema generators stop at the copy button. This one is built by the team behind a WordPress schema plugin, so the part nobody talks about — getting the markup onto hundreds of live pages without doing it by hand — is covered further down.
What is a schema markup generator?
A schema markup generator is a tool that turns page details you type into valid structured data code, usually JSON-LD, that search engines read to understand your content. You select a type such as Article, Product, or FAQ, enter the relevant fields, and the tool outputs clean markup you paste into your page. No knowledge of the Schema.org spec required.
That last part is the whole point. Writing JSON-LD by hand for a single page is tedious. Doing it correctly for Product, LocalBusiness, and FAQPage across a real site is where most people give up and ship broken markup, or none at all.
How to generate schema markup in 3 steps
The tool follows the same three steps for every schema type.
- 1
Choose your schema type. Select what the page is, for example Article, Product, LocalBusiness, or FAQPage.
- 2
Fill in the details. Enter the fields that appear, like business name, address, price, or question and answer pairs.
- 3
Copy the JSON-LD. Copy the generated code and paste it into your page's HTML or your CMS.
Schema types this generator supports
This tool generates JSON-LD for the structured data types Google actually uses for rich results. The five below cover the most common use cases.
FAQ schema generator
FAQPage markup turns a list of questions and answers into structured data search engines can read directly. Add it to support pages, product FAQs, or any page that answers repeat questions. Enter each question and its answer, and the tool builds the nested JSON-LD for you.
Local Business schema generator
LocalBusiness markup hands search engines your name, address, hours, and contact details in a format they trust. It is the markup behind richer local results for nearby searches. Fill in your location data once, copy the output, and the structured data is done.
Product schema generator
Product markup describes a single item: price, availability, brand, and identifiers like GTIN or MPN. It is what makes price and review details show up in product listings. Useful for one product. For a catalog of hundreds, see generating schema at scale below.
Article schema generator
Article markup tells search engines a page is editorial content, with a headline, author, and publish date. Blog posts and news pages use it. Fill in the fields, copy the JSON-LD, paste it in.
Organization schema generator
Organization markup defines your company or brand: name, logo, and official profiles. It is usually applied once, sitewide, and it helps search engines connect your brand to its other signals.
Beyond these five, the generator also supports Person, Event, Recipe, Review, WebPage, Course, HowTo, JobPosting, Service, VideoObject, and BreadcrumbList. That is 16 Schema.org types in total, which covers nearly every page a content or commerce site publishes.
JSON-LD vs. Microdata: which format to use
There are two common ways to add structured data to a page. The short version: use JSON-LD.
| JSON-LD Recommended | Microdata | |
|---|---|---|
| Where it lives | A separate script block | Inline, mixed into your HTML |
| Google's stance | Recommended | Supported |
| Easy to edit later | Yes, it is self-contained | Harder, it is tangled in markup |
| Breaks when you redesign | Rarely | Often |
JSON-LD sits in its own <script type="application/ld+json"> block, separate from your visible HTML. That separation is why it survives redesigns and is easier to manage at scale. Microdata works, but it threads attributes through your page markup, which gets fragile fast. This generator outputs JSON-LD for that reason.
How to add schema markup to your WordPress site
Once you have copied the JSON-LD, you need it on the page. You have three routes.
The manual route
Paste the script block into the page's HTML, either directly or through a custom HTML block. Fine for one or two pages. Painful past that, and every edit means re-pasting.
The plugin route
Paste the JSON-LD into a schema field instead of touching theme files. In Schemafy, the Manual JSON option takes raw JSON-LD and applies it to a specific page, which keeps the markup out of your template and editable from one screen.
The no-code route
Skip the copy-paste loop entirely. Schemafy's Smart Schema Builder lets you pick a type and fill in fields inside WordPress, then it writes and applies the JSON-LD for you. Same idea as this tool, except the output lands on the page instead of your clipboard. You can see everything applied across the site from the Rich Snippets screen.
How to test your structured data
Generated markup still needs validation before it counts. Two free checks:
- Google's Rich Results Test confirms whether your markup is eligible for a rich result.
- The Schema.org validator checks the markup against the spec itself.
Run one of them before you publish. Valid JSON-LD that Google cannot use is a common and quiet failure, usually a missing required property like priceCurrency on a Product or name on an Organization.
Generate schema at scale on WordPress
Pasting JSON-LD one page at a time works until it does not. A WooCommerce store with 800 products, or a programmatic site with thousands of location pages, cannot be done with a copy button.
This is the gap a generator alone leaves open, and it is what Schemafy was built for.
Auto Schema Generator scans the site, detects schema opportunities per page, and suggests the markup to apply, filtered by post type or status.
AI Schema Generator connects your own ChatGPT or Claude API key to build complex or custom schema types without writing the JSON-LD yourself.
WooCommerce Compatibility is always on, so product schema and meta editing work with your store out of the box.
Bulk meta editors let you fix titles and descriptions across hundreds of URLs through CSV import, not one post at a time.
If you are running 200 or more products without rich snippets, the fastest first move is auditing what is missing, then applying schema in bulk instead of by hand.
Frequently asked questions
Is this schema markup generator free? +
Yes. The generator is free to use with no sign-up and no download. Pick a type, fill in the fields, and copy the JSON-LD.
What is the best schema markup generator? +
The best one outputs valid JSON-LD for the types you actually need and does not leave you stuck on the hard part: getting that markup onto every page. For a handful of pages, any clean JSON-LD generator works. For a full site or store, a generator paired with a way to apply schema in bulk beats a standalone copy-paste tool.
Is schema markup still relevant for AI search? +
Yes. Structured data helps search engines and the systems behind AI results interpret your content with less guesswork. To set expectations honestly: Google has stated schema is not a direct ranking factor. It makes your pages eligible for rich results and clearer machine reading, which is a different and still useful job.
Does schema markup help with Google AI Overviews? +
Indirectly. Schema does not force a page into an AI Overview, but cleaner structured data helps search systems understand and attribute your content, which is the same understanding those features draw on. Treat it as removing ambiguity, not as a guarantee.
Where do I paste the schema code? +
Into your page's HTML, inside a <script type="application/ld+json"> block. It can go in the <head> or the <body>. On WordPress, you can paste it into a schema field with a plugin instead of editing theme files, which keeps it editable later.
Final thoughts
Generating valid schema is the easy 10% of the job. Getting it onto every page, keeping it valid after a redesign, and covering a whole catalog without hand-coding is the other 90%, and that is the part that actually moves visibility.
Use the generator above for one-off pages. When you are pasting the same JSON-LD for the fortieth time, that is the signal to automate it.
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