Introduction
What Schemafy does, why schema markup matters, and how the plugin solves it — without code.
What is Schemafy?
Schemafy is a WordPress plugin that lets you add Schema.org structured data (JSON-LD), manage SEO meta tags and control how your site appears on Google and social media — all from the WordPress admin panel, without writing a single line of code.
Search engines like Google use structured data to understand what your content *means* — not just what it says. That understanding unlocks rich results (also called rich snippets): star ratings, prices, expandable FAQs, recipe cards, event dates, job listings and more. These richer results occupy more screen space, convey trust before the click, and consistently generate higher click-through rates than standard blue links.
The problem Schemafy solves
When Google crawls your site, it sees HTML. It does not know whether your page is a recipe, a product, a local business or an article. That ambiguity has a real cost: competitors who implement structured data correctly appear with stars, prices, hours and expandable questions in Google. Yours looks like a generic result.
Without Schemafy:
With Schemafy (LocalBusiness + FAQPage schema):
The second result occupies 3× more screen space, shows trust signals before the click, and statistically generates 20–40% more clicks than a plain result.
Why not do it manually?
Structured data is JSON-LD code that lives in the <head> of each page. Doing it by hand requires you to:
- Know Schema.org specifications (800+ types and thousands of properties)
- Know which properties Google requires for each type
- Write and update code every time your content changes
- Catch syntax errors — Google silently ignores malformed JSON
- Repeat the process for every page individually
Schemafy handles all of this with a visual builder, an AI generator, and bulk management tools.
Plans
| Feature | Free | Basic | Mid | Pro |
|---|---|---|---|---|
| Smart Builder (Article, Product, Organization) | ✓ | ✓ | ✓ | ✓ |
| Meta Tags Manager (all pages) | ✓ | ✓ | ✓ | ✓ |
| Open Graph + Twitter Cards | ✓ | ✓ | ✓ | ✓ |
| Gutenberg Sidebar | ✓ | ✓ | ✓ | ✓ |
| Export schemas (JSON) | ✓ | ✓ | ✓ | ✓ |
| Manual JSON Editor | — | ✓ | ✓ | ✓ |
| All 17 schema types | — | ✓ | ✓ | ✓ |
| Import schemas (JSON) | — | ✓ | ✓ | ✓ |
| Auto-Generator | — | — | ✓ | ✓ |
| JobPosting schema | — | — | ✓ | ✓ |
| Bulk maintenance tools | — | — | ✓ | ✓ |
| CSV import/export | — | — | ✓ | ✓ |
| AI Schema Generator | — | — | — | ✓ |
| Restaurant schema | — | — | — | ✓ |
| SoftwareApplication schema | — | — | — | ✓ |
| Priority support | — | — | — | ✓ |
What rich results can Schemafy unlock?
- Expandable FAQ dropdowns — directly in search results
- Product price and availability — without the user entering the store
- Star ratings — for products, courses and businesses
- Prep time, ingredients, calories — in recipe cards
- Event date, location, ticket price — with direct booking button
- Video thumbnail and duration — in video results
- Job listings in Google Jobs — the only way to appear there
- Breadcrumb navigation trails — replacing the raw URL in results
- Business hours, phone and map — for local searches
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