Intermediate1min read

WebPage

Schema for generic, contact and about pages — improves E-E-A-T and page classification in Google.

WebPage / ContactPage / AboutPage

Use these to classify pages that do not fit other specific types. Google uses them to understand the purpose of the page and strengthen E-E-A-T signals.

Type	Best for	E-E-A-T signal
WebPage	Generic landing pages, homepages	Baseline
ContactPage	Contact forms and location pages	Trustworthiness
AboutPage	About us, team, company history	Authoritativeness

Plan: Basic+

Key properties

name — page name *(required)*
description — page summary
url — canonical page URL
image — featured image
author — page author
datePublished / dateModified — publication and update dates
inLanguage — language code
breadcrumb — inline breadcrumb trail
mainEntity — the primary subject of the page (links to another schema)
speakable — CSS selector for voice search optimized content

ContactPage and E-E-A-T

ContactPage schema tells Google your site has a real, accessible contact mechanism. Combined with a complete Organization schema, it contributes to the Trustworthiness dimension of E-E-A-T — increasingly important for sites in health, finance and legal niches.

Was this page helpful?

BreadcrumbList

JobPosting