Organization

Organization Schema

Best for: Company homepages, About pages, any site representing a business or organization.

Rich results unlocked: The Google Knowledge Panel — the information card that appears on the right side of results when users search your brand name. Displays your logo, description, social profiles, phone and address.

Plan: Free

Key properties

• name — organization name *(required)*
• url — website URL *(required)*
• logo — logo image URL *(required for Knowledge Panel)*
• description — organization description
• telephone — main phone number
• email — main contact email
• address — full postal address
• contactPoint — contact type (customer service, sales, technical support)
• sameAs — array of social media profile URLs (Facebook, LinkedIn, Twitter, Instagram, YouTube)

Usage recommendation

Create one Organization schema on your homepage. This is the most important schema for brand recognition in Google — it establishes your organization as an entity that Google understands and can confidently display.

For businesses with a physical location, use LocalBusiness instead — it is a subtype of Organization with additional properties for hours, location and maps.

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Schemafy",
  "url": "https://schemafy.net",
  "logo": "https://schemafy.net/logo.png",
  "description": "WordPress plugin for schema markup, SEO meta tags and social media optimization.",
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "customer support",
    "email": "[email protected]"
  },
  "sameAs": [
    "https://twitter.com/schemafy",
    "https://linkedin.com/company/schemafy"
  ]
}