Eddie Casas

Eddie Casas built the first version of Schemafy himself, rough and vibe-coded, to fix a problem he kept hitting in his own SEO work: structured data that took too long to do right.

Once the idea proved out, he brought in engineer Fabián Tinjacá to rebuild it into the plugin it is today. He now leads growth, SEO and content at Schemafy, and runs QA on every release before it ships.

He is also the founder of TheBaseo, an SEO and AEO agency, so the playbooks on this blog are the ones he runs on real sites, not theory. His take: most schema advice online is written by people who have never had to apply it across hundreds of live pages. Eddie writes for the operator who has.