Beginner4min read
Schema Cheat Sheet
Quick reference: which schema fits your page, what it unlocks in Google, and which plan includes it.
Schema Cheat Sheet
Not sure which schema to use? Find your page type below.
By page type
Blog & editorial content
| Your page | Schema to use | What appears in Google | Plan |
|---|---|---|---|
| Blog post / article | Article or BlogPosting | Author, date, image — Google Discover eligibility | Free |
| News article | NewsArticle | Publisher label, news carousel eligibility | Basic+ |
| Author bio page | Person | E-E-A-T signals, Knowledge Panel | Basic+ |
| Post with Q&A structure | FAQPage | Expandable questions in search results | Free |
| Tutorial / how-to post | HowTo | Numbered steps visible in Google | Basic+ |
E-commerce & products
| Your page | Schema to use | What appears in Google | Plan |
|---|---|---|---|
| Product page | Product | Price, rating stars, availability | Free |
| Product with reviews | Product + Review | Stars + price in results | Basic+ |
| Product category | BreadcrumbList | Navigation path in results | Free |
| WooCommerce products | Product (via WooCommerce integration) | Full product rich results | Free |
Business & services
| Your page | Schema to use | What appears in Google | Plan |
|---|---|---|---|
| Homepage (any business) | Organization | Brand Knowledge Panel, logo in results | Free |
| Store / clinic / office | LocalBusiness | Hours, phone, map pin in local results | Free |
| Restaurant | Restaurant | Menu link, hours, cuisine in results | Basic+ |
| Services page | Service | Service name and provider in results | Basic+ |
| FAQ page | FAQPage | Expandable FAQ in search results | Free |
Content & media
| Your page | Schema to use | What appears in Google | Plan |
|---|---|---|---|
| Recipe page | Recipe | Cook time, rating, image in results | Basic+ |
| Video page or video post | VideoObject | Video thumbnail in results | Basic+ |
| Online course page | Course | Course name, provider, description | Basic+ |
| Event page | Event | Date, location, ticket info in results | Basic+ |
| Job listing | JobPosting | Job title, company, salary in results | Basic+ |
Technical & site-wide
| Your page | Schema to use | What appears in Google | Plan |
|---|---|---|---|
| Any page with navigation | BreadcrumbList | Readable path instead of URL in results | Free |
| Contact / About page | WebPage | Clearer page categorization | Free |
| Software or app page | SoftwareApplication | Rating, OS compatibility in results | Basic+ |
By what you want to appear in Google
| I want Google to show... | Schema to use |
|---|---|
| ⭐ Star ratings | Product, Review, Recipe, Course |
| 💰 Price in results | Product (with offers.price) |
| ❓ Expandable questions | FAQPage |
| 🪜 Step-by-step instructions | HowTo |
| 🕐 Opening hours | LocalBusiness, Restaurant |
| 📍 Location on map | LocalBusiness |
| 👤 Author name and photo | Article + Person |
| 🎬 Video thumbnail | VideoObject |
| ⏱️ Cook/prep time | Recipe |
| 📅 Event date and location | Event |
| 💼 Job salary and company | JobPosting |
| 🗺️ Navigation breadcrumb | BreadcrumbList |
Most common schema combinations
Some pages benefit from multiple schemas at once. Schemafy can inject several schemas on the same page:
Blog post:
Article + BreadcrumbList + (FAQPage if the post has Q&A)
Product page:
Product + BreadcrumbList + (FAQPage if there's a product FAQ section)
Local business homepage:
Organization + LocalBusiness + (FAQPage if there's a FAQ section)
Restaurant:
Restaurant + FAQPage + BreadcrumbList
Online course:
Course + Organization + BreadcrumbList
Plan reference
| Plan | Schema types available |
|---|---|
| **Free** | Article, Product, Organization, LocalBusiness, FAQPage, BreadcrumbList, WebPage |
| **Basic+** | All 17 types including Recipe, HowTo, Event, VideoObject, Course, Service, Person, NewsArticle, JobPosting, Restaurant, SoftwareApplication, Review |
| **Mid+** | All types + Auto-Generator + AI-assisted fields |
| **Pro** | All types + full AI Generator |
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