Service

Service Schema

Best for: Agencies, consultancies, law firms, accounting firms, freelancers, any business with a services page.

Rich results unlocked: Service name, provider, area served and pricing information in search results. Improves Google's understanding of your offering for service-specific searches.

Plan: Basic+

Key properties

• name — service name *(required)*
• description — what the service delivers *(recommended)*
• serviceType — type of service (e.g. "SEO Consulting", "Web Design")
• provider — organization or person providing the service
• areaServed — geographic area (name and coordinates)
• offers — price, currency and pricing type
• aggregateRating — average rating + review count
• image — service image

Usage tip

Add one Service schema per service page, not one schema listing all services. Each individual service page competes more effectively in search for its specific query when it has a dedicated, complete schema.