Product

Product Schema

Best for: E-commerce product pages, service offerings and any item with a price.

Rich results unlocked: Price, availability status, star rating and review count — visible in Google search results and Google Shopping without paying for ads.

Plan: Free

Key properties

• name — product name *(required)*
• image — product photo *(required)*
• description — product description *(recommended)*
• sku — stock keeping unit *(recommended)*
• brand — brand name *(recommended)*
• offers — price, currency and availability *(required for price rich results)*
• aggregateRating — average score + review count *(required for star ratings)*

Availability options

Example schema

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Wireless Noise-Cancelling Headphones",
  "image": "https://store.com/headphones.jpg",
  "description": "Over-ear headphones with active noise cancellation",
  "brand": { "@type": "Brand", "name": "AudioTech" },
  "sku": "AT-NC-500",
  "offers": {
    "@type": "Offer",
    "price": "149.99",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "reviewCount": "312"
  }
}