Product
Schema for e-commerce products
Product Schema
Ideal for: E-commerce products, services and items for sale.
Rich Result Features: Price, availability, star ratings and review count in results.
Key Fields
- Product name and description
- Brand name
- SKU / product identifier
- Price, currency and availability status (8 options: InStock, OutOfStock, PreOrder, etc.)
- Aggregate rating (average score + review count)
- Individual customer reviews with ratings
Available Templates
- Service Product: Service-type product
- Product with Price: Product with pricing information
- Product with Ratings & Reviews: Product with ratings and reviews
- Complete Product: Full template with all fields
Code Examples
Product Schema Example
json
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Auriculares Bluetooth Pro",
"description": "Auriculares inalámbricos con cancelación de ruido",
"image": "https://tienda.com/auriculares.jpg",
"brand": {
"@type": "Brand",
"name": "AudioTech"
},
"sku": "AT-BT-PRO-001",
"offers": {
"@type": "Offer",
"price": "149.99",
"priceCurrency": "EUR",
"availability": "https://schema.org/InStock"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"reviewCount": "127"
}
}