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Dynamic Variables

WordPress data variables for the Manual JSON Editor — resolved in real time per page.

Dynamic Variables

The Manual JSON Editor supports 10 variables that are automatically replaced with real WordPress data when the schema renders on the frontend. Write a schema once — it works correctly on every page it is assigned to.

Full variable list

Variable	Output	Example
`{{post_title}}`	Post/page title	"Complete SEO Guide 2025"
`{{post_url}}`	Full post URL	"https://yoursite.com/seo-guide"
`{{post_date}}`	Publication date (ISO 8601)	"2025-01-15T08:00:00+00:00"
`{{post_modified}}`	Last modification date	"2025-03-20T14:30:00+00:00"
`{{post_excerpt}}`	Post excerpt	"A complete guide to SEO..."
`{{post_thumbnail}}`	Featured image URL	"https://yoursite.com/img.jpg"
`{{author_name}}`	Post author name	"Jane Smith"
`{{site_name}}`	WordPress site title	"My Website"
`{{site_url}}`	Main site URL	"https://yoursite.com"
`{{site_logo}}`	Site logo URL	"https://yoursite.com/logo.png"

How to insert variables

Open the Manual JSON Editor
Click the Variables button to open the variable panel
Click any variable to insert it at the cursor position
The variable appears as {{variable_name}} in the JSON
When the page loads, it resolves to the real data for that specific page

Primary use case: reusable templates

Create one Article schema with all variables, assign it to every blog post. Each post gets its own correctly populated schema without any extra work.

Code Examples

Reusable Article template with variables

json

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "{{post_title}}",
  "url": "{{post_url}}",
  "datePublished": "{{post_date}}",
  "dateModified": "{{post_modified}}",
  "description": "{{post_excerpt}}",
  "image": "{{post_thumbnail}}",
  "author": {
    "@type": "Person",
    "name": "{{author_name}}"
  },
  "publisher": {
    "@type": "Organization",
    "name": "{{site_name}}",
    "url": "{{site_url}}",
    "logo": {
      "@type": "ImageObject",
      "url": "{{site_logo}}"
    }
  }
}

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