Intermediate1min read
Courses & Education
Schema strategy for online learning platforms — appear in the Google course carousel.
Schema strategy for courses and education
Course schema markup gives educational content a dedicated rich result format — the Google course carousel, which appears above organic results for learning-related searches.
Priority schemas
| Schema | Where | What it unlocks |
|---|---|---|
| **Course** | Each course page | Google course carousel |
| **Organization** | Homepage | Provider identity and brand |
| **Person** | Instructor pages | Instructor authority and Knowledge Panel |
| **FAQPage** | Course pages | Common questions (enrollment, content, pricing) |
| **VideoObject** | Pages with video lessons | Video rich results |
What you gain
- Course name, instructor and provider visible in the Google course carousel
- Better understanding of your educational offering by Google
- Instructor Person schemas strengthen the authority signals for your courses
Recommended setup flow
- Smart Builder → Organization on the homepage
- Smart Builder → Person for each instructor
- Smart Builder → Course on each course page — one schema per course
- Smart Builder → FAQPage on course pages — common questions about content, duration, price, access
- Smart Builder → VideoObject for pages with video lessons or previews
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