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Intermediate1min read

SoftwareApplication

Schema for apps and software tools — shows rating, price and OS compatibility in Google results.

SoftwareApplication Schema

Best for: Web apps, SaaS tools, desktop software, mobile applications, browser extensions, WordPress plugins.

Rich results unlocked: App name, rating, operating system, category and price visible in Google results. Eligibility for app-specific rich results.

Plan: Pro

Key properties

  • name — application name *(required)*
  • operatingSystem — e.g. "Windows 10", "macOS", "iOS 16+", "Android", "Web" *(required)*
  • applicationCategory — e.g. "BusinessApplication", "UtilityApplication", "GameApplication" *(required)*
  • offers — price, currency and pricing URL
  • aggregateRating — average rating + review count *(recommended)*
  • description — what the app does
  • screenshot — app screenshot images
  • downloadUrl — direct download URL
  • softwareVersion — current version number
  • datePublished — release date
  • author — developer or company

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