Event

Event Schema

Best for: Conferences, concerts, workshops, webinars, classes, trade shows, sports events.

Rich results unlocked: Appearance in the Google Events carousel — a dedicated section shown above organic results for event searches. Includes date, time, location, organizer and a ticket link. Events without this schema do not appear in the carousel.

Plan: Basic+

Key properties

• name — event name *(required)*
• startDate — start date and time (ISO 8601) *(required)*
• endDate — end date and time *(recommended)*
• image — event image *(recommended)*
• description — event description
• eventStatus — Scheduled, Cancelled, Postponed, Rescheduled, MovedOnline
• eventAttendanceMode — OfflineEventAttendanceMode, OnlineEventAttendanceMode, MixedEventAttendanceMode
• location — venue name and full postal address (or URL for online events)
• organizer — organizer name and URL
• performer — performer or speaker information
• offers — ticket price, currency, availability and purchase URL