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Intermediate1min read

Event

Schema for events — appears in the Google Events carousel with date, location and ticket links.

Event Schema

Best for: Conferences, concerts, workshops, webinars, classes, trade shows, sports events.

Rich results unlocked: Appearance in the Google Events carousel — a dedicated section shown above organic results for event searches. Includes date, time, location, organizer and a ticket link. Events without this schema do not appear in the carousel.

Plan: Basic+

Key properties

  • name — event name *(required)*
  • startDate — start date and time (ISO 8601) *(required)*
  • endDate — end date and time *(recommended)*
  • image — event image *(recommended)*
  • description — event description
  • eventStatus — Scheduled, Cancelled, Postponed, Rescheduled, MovedOnline
  • eventAttendanceMode — OfflineEventAttendanceMode, OnlineEventAttendanceMode, MixedEventAttendanceMode
  • location — venue name and full postal address (or URL for online events)
  • organizer — organizer name and URL
  • performer — performer or speaker information
  • offers — ticket price, currency, availability and purchase URL

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