HowTo

HowTo Schema

Best for: Tutorials, DIY guides, installation instructions, cooking guides without Recipe schema, any step-by-step content.

Rich results unlocked: Visual step-by-step guide visible in Google results — each step shown with its name, description and optional image. On mobile, Google may display step images in a carousel.

Plan: Basic+

Key properties

• name — tutorial title *(required)*
• description — what the tutorial teaches *(recommended)*
• image — featured image
• totalTime — total estimated time (ISO 8601 duration, e.g. PT1H30M) *(recommended)*
• estimatedCost — cost with currency *(optional)*
• supply — list of required materials (repeatable)
• tool — list of required tools (repeatable)
• step — array of steps, each with name, text and optional image *(required)*

ISO 8601 duration format