Smart Builder

Smart Builder

The primary tool for creating schema markup without code. Any user can configure structured data correctly in minutes — no knowledge of Schema.org specifications required.

Available on: Free (Article, Product, Organization) · Basic+ (all 17 types)

How it works

Step 1 — Select a schema type

A visual grid of schema types grouped by category:

• Content — Article, BlogPosting, NewsArticle, HowTo, FAQPage
• Business — Organization, LocalBusiness, Service
• Commerce — Product, Review
• People — Person
• Media — VideoObject, Course
• Events — Event, JobPosting
• Technical — BreadcrumbList, WebPage, ContactPage, AboutPage, SoftwareApplication

Step 2 — Fill the dynamic form

Each schema type has its own form. Fields are ordered by priority:

• Required by Google (marked in red) — without these the schema is ineligible for rich results
• Recommended (marked in yellow) — improve completeness and can activate additional features
• Optional — additional context that helps search engines understand your content

Step 3 — Assign a URL

Choose which page this schema applies to. Search by name or paste the URL directly.

Step 4 — Preview and save

See the complete generated JSON-LD before saving. Make manual adjustments if needed. On save, the schema goes live immediately.

Available templates

Each type includes pre-loaded templates so you are never starting from scratch:

Field types